The first companies that come to mind as one thinks about users as the gateway into an organization are Dropbox and Slack. While their individual mechanics are different, they’re very good at getting users to join orgs that then pay. In addition to building a 10x better product, they have the strong brand & community that it takes to be installed on day one of a new org; something which is incredibly difficult to nail down and continues to be a holy grail of the fabled land & expand distribution strategy.
iMessage is a default messaging service on top of SMS on the iPhone where your messages to a sender appear in blue bubbles as long as the other person has an iPhone (yes, even if you don’t sign into your iCloud). If you message a sender who doesn’t have one, DISASTER occurs--your messages are now in green and you think of the counterpart differently. This stark call out of bad behavior in iMessage is probably one of the one biggest reasons of why people don’t move off of an iPhone. It forces you to think about the pain that the other person might feel when their message goes out in a green bubble should you make the switch away from an iPhone; making iMessage one of the biggest moats that the device has. The blue bubbles of iMessage helps justify owning an iPhone as it’s probably your most used app.
One of the hardest things for me to do is playing catch up.
This doesn’t refer to something new that I am curious about or want to become good at--it’s about catching up on things that I used to be good at or something I have lost momentum on. I have always felt a sufficient drive and enthusiasm in making the time to learn, practice, and execute something new. It’s been much easier to stay in the mindset of, this isn't something I want to be good at any more” (but not always more on that later).
A few weeks ago, I saw an interesting billboard by Wells Fargo near one of the first few exit ramps of the freeway after crossing into San Francisco via the Bay Bridge. The billboard illustrated Wells Fargo's latest consumer experience/offering - Card Free ATM Access. I was excited because this was one of those product ideas everybody, including me, has probably wondered, "Why it isn't this a reality yet?"